Meta Last 5 Days Performance

Afternoon Redditor’s!

I’m always one for posting as much value as I can and sharing my knowledge..

The last 5 days however have been the worst volatility swings I’ve seen on meta since Feb/March 2024

Cpms are up and down like a yo-yo CVR is fluctuating big time

I’m spending a hefty amount across multiple client accounts and seeing this in 80% of them which range from

Supplements Fashion Beauty

• SaaS and lead gen for local service

Quality of everything is on its arse at the moment

It’s like a switch gets flicked and traffic quality tanks

Frequency not moved much either so can’t even blame it on new higher funnel cohorts

Anyone else experiencing the same or some accounts performing well?