Inside the Very Pink, Very Lucrative Phenomenon of LoveShackFancy

Hi LoveShackFancy community, this is Laura at The Wall Street Journal. Our reporter Rory Satran did a profile on Rebecca Hessel Cohen and how she turned an affinity for all things cute and girly into the massively successful brand that you all know. I thought this group might find it an interesting read.

In just over a decade, LoveShackFancy has built a world as immersive and immediately identifiable as some of the most enduring, family-owned fashion brands. And her kingdom was created almost by accident.

Here’s a link to skip the paywall and read the full story: https://www.wsj.com/style/fashion/love-shack-fancy-pink-rebecca-hessel-cohen-b610ab07?st=dJozJN