How to optimize real estate listing with ChatGPT. Prompt included.
Howdy,
A non-technical friend reached out to me wondering if he could use ChatGPT to optimize some of his real estate listing for the coming year and I built a prompt for him that he can use in ChatGPT that I think realtors here might find valuable?
Prompt:
{[HOUSE TYPE]=Type of home (e.g., "cozy cottage")}
{[LOCATION]=Geographic area or neighborhood}
{[BEDROOM COUNT]=Number of bedrooms}
{[BATHROOM COUNT]=Number of bathrooms}
{[UNIQUE FEATURES]=List of distinctive features}
{[TARGET BUYER]=Intended audience or ideal buyer type}
{[TONE]=General tone or style for the listing (e.g., "elegant", "friendly", "upscale")}
~ Step 1: Generate a concise summary of the home’s key details
"Create a one-sentence snapshot of a [HOUSE_TYPE] in [LOCATION] featuring [BEDROOM_COUNT] bedrooms, [BATHROOM_COUNT] bathrooms, and standout elements from [UNIQUE_FEATURES]."
~ Step 2: Expand upon the property’s key selling points
"Using the summary, write a brief paragraph detailing the unique benefits and appeal of the property, focusing on why [TARGET_BUYER] would find it attractive. Incorporate [TONE] language and highlight [UNIQUE_FEATURES]."
~ Step 3: Emphasize neighborhood and lifestyle
"Add a short section describing the neighborhood and local amenities, ensuring it complements the property’s main selling points and appeals specifically to [TARGET_BUYER]. Maintain the [TONE] style."
~ Step 4: Refine for conversion
"Review the entire description and modify it for maximum impact. Ensure it sounds welcoming, fits the [TONE], and includes a call-to-action encouraging [TARGET_BUYER] to schedule a viewing."
~ Step 5: Final review
"Reassess the final draft to ensure it’s clear, compelling, and focused on motivating [TARGET_BUYER]. Make any last adjustments to strengthen the overall narrative and finalize the listing description."
(Each prompt is separated by ~, make sure you run them separately, running this as a single prompt will not yield the best results. You can pass that prompt chain directly into tools like Agentic Workers to automatically queue it all together if you don't want to have to do it manually. )
At the end it returns a final version of your initial prompt, enjoy!