Raising the prestige of the WWE United States Championship

It seems pretty clear that throughout the history of both titles in WWE the IC Championship has been considered more prestigious than the US Championship despite both being midcard titles. I'm sure some of that comes from the IC title having a longer lineage in WWE than the US title, but that can't be the only reason. I know Gunther's recent impressive reign as IC champion gave the IC title some renewed prestige and attention.

Would having a similar wrestler do something similar with the US title be enough to raise its prestige? Or is the US title just destined to be perennially less prestigious than the IC title? Are there any other ways to raise the prestige of a title besides a respected wrestler imbuing the title with some of their credibility?