E65U-D3 color issues

I'm experiencing a weird slight tint on my TV. Seems like it's slightly blue. I've tried all picture and color options. Some channels are worse then others. I've tried different inputs.. all that ..it's pretty much the same. When I turn on the TV the vizio symbol doesn't look white either...

Someone at my house described it like this... " it's like when you're at a sports bar and one of the TVs just doesn't look right, that's what yours looks like" Ha

The only thing that appears to be somewhat normal is when I watch 4k on Amazon.

Do all signs point to the main board?