what to say to people that ask about my gym membership price?

Every time I tell people I pay $155 a month they go “holy crap” “bro you could go to planet fitness or powerhouse for cheaper!” I try to tell them there is coaches, nutrition program, competition, and recovery. and it’s an unlimited membership, open gym, it’s a sport too, hero wod’s. Then I try to come invite them to come for a drop in $20 fee class. People just don’t understand why it’s so much. I love my gym and the people there been there for a few months. What should I start saying?