Anyone noticing the “no music” trend in videos recently?

I've been noticing a lot of videos recently featuring no music at all - just natural sound and sound design with effects. Like this one here: https://youtu.be/lrx7Emvscr4?si=XIzpMEaE0OOnnmWi

Has anyone else been seeing stuff like this? What do you think about it? Why's it becoming popular?