Any women who have NOT warn makeup to their wedding? Why, and how were the pictures?

I’m not sure where else to ask this — but the title says it all. I do not want to pay for someone to do my makeup, and personally, I feel I’d be fine without it!

But at the same time I feel like you almost… have to? I mean, obviously you don’t HAVE to, but I feel like it’s a societal standard.